The Corporate Battle For CNN Reveals The Extent to Which Dysfunctional American Media Truly Is.
On Thursday evening, as rumors swirled concerning the Brown University gunman, CNN’s Kaitlan Collins took to social media, noting the confusion and guiding the public to her channel's 9pm newscast.
Even though CNN is certainly not a perfect news source, her words seemed accurate to many. It is one of the broadcasters where one can locate fact-based and generally reliable reporting – especially during breaking news situations like the one developing in the vicinity of a New Hampshire storage facility.
A Vulnerable State Amid a High-Stakes Battle
But the news network, now four and a half decades old, finds itself in a uncertain state as two huge media empires vie for ownership of its parent company, Warner Bros Discovery.
Regardless of who wins, the fate of CNN has been drawn into a high-stakes game of business acquisition, not as a question of what serves the news-consuming public.
“This is yet another example of the fundamental flaws with roots in decades of governmental choices,” noted Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the Pennsylvania University.
The conjecture about who will own Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – fails to grasp a more important point.
“It gets presented as a business story with influential figures as the central actors, but there is scant discussion of the public interest,” Pickard explained.
The Complicating Layer: Donald Trump
The network's predicament is made more complex by Donald Trump’s opinions about a network he has frequently denounced as perhaps his chief “fake news” foe.
Remember the cries of “CNN sucks!” at the president’s rallies, his administration's retaliatory withdrawal of reporter Jim Acosta’s press credentials, or his sparring with Collins in official meetings.
Trump now asserts that CNN needs new ownership. Many see this as a desire for ownership that will protect him from negative coverage and examination. That is one reason why he appears to favor Paramount Skydance, which has made a hostile bid.
Trump has reason to like that company more. For one thing, it is run by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.
Paramount, owner of CBS News, also recently installed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the editor-in-chief of that storied news network.
An Outcome of Continued Turmoil
Significantly, if Netflix is successful, CNN and other cable outlets would first be separated into a separate entity. Such a move could be a relief to many at the network, but it’s hardly a guarantee of stability. That arrangement could pave the way for CNN for a future sale. It never ends.
According to Timothy Wu, a lot of this is illegal, anyway. The influential voice of big tech’s dominance stated that anti-trust laws should prohibit both deals.
“Both acquisition attempts would be bad for the country, and both should be challenged by regulators,” Wu recently wrote.
The Bigger Problem and a Path Forward
Regardless of the resolution regarding CNN, the underlying crisis endures.
“What we have now is a very structure that undermines democracy, but we shouldn’t give in to a sense of powerlessness,” Pickard noted. Policy decisions – originating in the 1930s and 1940s – helped to build this overly commercial monster, and new policy decisions can tackle it.
Will that happen in an era where the head of the FCC won’t even affirm that the agency is independent? Change is a distant prospect now, but that should not imply it will be impossible forever.
Measures that strengthen independent news organizations, reinforce local journalism, fund public media, and prohibit the concentration of media power in a handful of hands are not only possible – they are vital for a functioning democracy.
Regarding media ownership, size does not equal quality. And news organizations like CNN cannot be pieces in the latest corporate chess match.