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The platform is rolling out a new feature that permits them to reduce the amount of AI-created videos appearing in their timelines. This move comes as the service announced that it currently hosts over 1 thousand million AI videos.

Pilot Phase and Launch

This change is being tested over the following weeks before a widespread rollout. This shift coincides with a increase in AI-generated material, driven by emerging AI video creators.

AI Content on Other Platforms

Studies have shown that nearly 10% of the most rapidly expanding video streams on a popular video site exclusively feature content made by AI. A significant portion of this output is deemed mass-produced AI material, a phrase for substandard, mass-produced content that is typically illogical or bizarre.

Based on user feedback that a lot of users appreciate content made with AI tools, from digital art to educational videos, and we aim to offer the community the option to adjust the amount of that, based on their own likes,” said a company executive.

AI on the Platform

The service shared that there are presently over a billion videos on its app tagged as AI-generated. In total, over 100 mn pieces of content are added to the service each day, making AI content a limited part of its total content library.

Customizing Your Feed

Users will be in a position to limit or boost the volume of AI-generated videos they view by opening the content preference feature in the application and picking the AI content topic. Additional categories that can already be modified under the tool encompass news, fashion, beauty, and movement.

AI Disclosure Rules

TikTok’s rules require users to identify lifelike AI-made content, and it prohibits dangerous fake videos of well-known individuals or critical incidents. Any authentic-looking artificial content that is unmarked can be taken down under its terms of service.

In addition, the platform will now apply an AI-generated label to content produced via its own AI tools, or identified by an collaborative effort for recognizing artificial media. This step is designed to help prevent users from attempting to evade the disclosure requirement.

AI Literacy Programs

The platform is furthermore introducing a $2m awareness program for experts and institutions to develop informative material about using AI responsibly. This project will benefit educational bodies focused on educating coding and technology.

Moderation Strategy

The platform has supported its content review process, following controversy over plans to cut jobs for a large number of content moderators in the United Kingdom. TikTok is planning to eliminate 439 jobs in its content moderation department in the UK capital, with trade unions and online safety experts voicing alarm that humans are being replaced by automated systems.

A trust and safety lead explained that human moderation would remain essential, but AI can protect employees by filtering out the most distressing content prior to it has to be seen by humans. TikTok reported a significant reduction in disturbing and violent content handled by safety staff over the last 12 months due to the use of its machine learning processes.

We believe it is crucial to balance humans and technology to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s very important to reduce exposure to unsafe media as quickly as possible, which is why a lot of the machine support is making a difference work at speed.”